Social Media Marketing Trends to Build Your Brand Awareness – Marketing through social media networks help companies to adopt social strategies across people. Marketing business and creating communication relationship among your potential customers are the unavoidable factor in the current marketing industry. Nowadays, social media marketers are learning upcoming technologies to provide secure business leads to their customers. There is a variety of search engine marketing techniques also involved to build a better business relationship management. More often, people are ready to invest in improving their social media marketing strategy.

There are plenty of changes are happen in every day to support marketer and consumer behavior. If you are using social media marketing strategies by using effective social media marketing strategies and upcoming social media marketing methodologies, then you can build effective social media reputation to your business.

Social media marketing techniques 2017

Social media marketing trends 2016

Social media marketing trends in 2016

Here are the top social media marketing trends are listed below,

  • Optimizing websites for mobile phones
  • Improving voice searches experience
  • Optimizing Local SEO
  • Regular updates on social networks
  • Video contents
  • Social media advertisement
  • Improve social shopping
  • Marketing automation
  • Facebook promotion
  • Improving search experience

Optimizing website for mobile phones

Mobile internet users and traffic from mobile devices are growing more than desktops and other devices. Hence, website owners should optimize their websites for mobile devices to generate more traffic and leads to their business. If they are not optimized their website for smartphone devices, they may lose out their business in front of their competitors.

Improving voice searches experience

Improving voice search experience is the biggest challenge for marketers. It is the popular and growing online marketing trends which improve customers experience while they are finding information using voice search. While they using voice search, they used to search for different keywords and search terms. Hence, marketers should identify what people are using to surf and build voice search strategies according to that.

Optimizing Local SEO

To make a great search visibility to your business, optimize your website in Google business listings. It is the imperative to create significant changes in search results and it displays the information’s relevant to the local businesses.

Regular updates on social networks

Regular social posts will help to get higher ranking and achieve targeted leads to your business. To improve reputation, make sure about your company social media pages will display while someone searching for your company or your services. Improving social media posts is the way to promote your blog posts and drive more targeted amount of traffic to your business.

Video Contents

Creating video type contents are the popular marketing technique to reach out your potential audiences. The main thing is, your content should not be the focus on your customers, it also marketing to them at the same time. In simple videos should be creative, attract audiences as well as market your business. There are three types of video contents are can involve in marketing are,

  • Educational video contents
  • Explainer video contents
  • Entertaining video contents

Social Media Advertisements

Advertising through social mediums like Facebook, twitter, Google and linked in is the powerful way to engage your audiences. Paying for advertising allows you to reach your particular demographic to your business.

Improve social shopping

Optimizing social shopping for your e-commerce business will improve your click through rates. Social media networks allow users to optimize call to action buttons like call now, buy now, shop now, contacts us etc. to improve your business conversion rates.

Marketing Automation

It is the software platform designed to marketers to advertise business among their targeted audiences in a quick way. This tool allows them to send bulk emails and other business notifications such as newsletters and other types of contents to deliver their customers.

Facebook Promotion

Facebook is the popular and growing social networks will help to improve your brand reputation to your business. Building business pages in a Facebook network and reach out your audiences using free and paid advertising will improve your brand visibility.

Improving search experience

Still many people are using search engines to search your business related information. Hence, to improve internet search experiences, optimizing your website and social media profiles for related search terms and focused keywords.


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