Top SEO Ranking Factors
Every marketing professionals are cleared about search engines are using more than 200 factors to rank websites in their results pages. The co-workers of Google have been designed those ranking factors and algorithms to provide better search experience to their users. Hence, the marketing professionals must clear about the recent algorithm changes and updates before working on their customer’s websites.
Finding the latest algorithmic factors and working on their website according to the guidelines provided by the search engines are a comprehensive task to perform. The following things are the top most ranking factors when your site wants to list on google search results are,
- Title Optimization
- Domain Name
- Domain Age
- Relevant Keywords in H1 and H2 tags
- Keyword Density
- Website Loading Speed
- Responsive web design
- Domain Authority
- W3C Validation
- Quality Backlinks
- Social Shares
- Duplicate Contents
- Videos and Image Optimization
Top SEO Ranking Factors
Title Optimization – Keywords in Title
Placing your main keywords in your title will help to improve your website visibility in search engine results pages. The relevant keywords in your title will help to improve your SERP. The accurate and perfect look titles are loved by search engines like Google, Yahoo, Bing, Yandex etc.
Domain Name – Keywords in Domain Name
Primary keywords in the domain name are the top most ranking signals to search engines crawls your website. Optimizing your multiple relevant keywords in the domain name will help search engine crawlers to the purpose of multiple product pages on the same website.
Domain age is the king of ranking in search engines. The aged domain name will improve the trust on your website by search engines.
Keywords in H1 and H2 Tags:
Optimizing your primary and secondary keywords in H1 and H2 tags will help to obtain better ranking in search engines. Search engines announce that placing your service related keywords in your title tags will improve your ranking.
Search engines are don’t like the content fewer web pages. Hence, try to put contents which contain minimum 400 to maximum 2000 words in your websites. The unique contents are the most important ranking signals in search engines.
The number of keywords used in the article should be 3%. This will help to rank your article for relevant keywords.
Update your contents regularly. Fresh contents are the powerful ranking factors which will bring genuine readers to your websites.
Images and Videos in Article:
Optimize your images and videos with proper title, Descriptions, and keywords. Images and Videos you used in your article which drives equal amount of traffic among your fresh contents.
Website Loading Speed:
The fast loading website is loved by both users and search engines. Try to focus on your website loading speed with 0.3 seconds.
Responsive Web Design:
Google announces that the responsive web designing is the very important ranking factor in their mobile-friendly updates. So, all the website owners build their websites which are flexible for Mobile, tablet, Desktop and laptop Devices.
Validating your website and CSS used in your designs must validate by W3C validator. This will make a good opinion about your website in front of search engines.
Creating and submitting sitemap in google webmaster tools will help search engines to easily crawl your web pages and index in their databases.
Building quality backlinks:
Building links from high page rank websites will help to improve your search engine rankings.
Creating social account and business pages in social networking sites improve the trust on your website among search engines as well as your potential customers. Build your website reputation with social media sharing.
Duplicate contents in web pages will affect both user and search engine experiences. Hence, remove the duplicate version of pages using proper canonical tags usage, Meta robots optimization, and proper 301 redirections to improve search experiences.