Inbound Marketing – It is the process of promoting your business/organizations to multiple online mediums through blogs, search engines, social mediums, emails newsletters and other kinds of activities like content marketing, videos promotions to attract your potential customers and convert them into your leads.
You can follow the below-mentioned steps to begin the Inbound Marketing for a start-up or any company.
ATTRACT – Attract your audiences and generate traffic
Identify your customers (Personas) – Discover who your objective clients are. Have a go at making perfect client personas i.e. list down qualities of your thought client and take a stab at mapping it with your product or service.
Find out the best medium/platform of communication – Discover the medium or platform where your optimal clients invest their valuable time. Kindly do take note of that you’ve to check if your focusing customers invest their relaxation time in that particular platform.
Content planning – Focus and analyze the content that impresses your target clients the most as well as why. Also, try researching out the keywords or phrases that they use while they are surfing in online. The contents and keywords you have used in your web pages will help to your business get higher traffic and ranking in popular search engines.
Content creation – Once you’ve found that the unique content format for your potential audience, start creating relevant contents for them. Content should be like a blog article, a user guide, videos, an infographic or anything that delivers relevant information to your visitors or internet searchers.
Content distribution – once you prepared unique contents which are relevant to your business or products and services. Then start publishing your contents through high page rank article submission sites and web 2.0 sites. This will help to improve your backlinks strategy.
The principle point is to help your customers recognize and comprehend their NEED and the PROBLEM. When you take the INBOUND approach, the principal thing is to impress your audiences, and it must be finished by taking after a compassionate approach. Let them know that you comprehend their issue and here are the manifestations, don’t give the arrangement yet. You simply need to gain their trust.
ACQUIRE – Build strong customer relationship with your business
Convert to LEADS – Turn your potential audiences into your leads by communicating with them. Collect their details such as interests, phone, address, email id etc. using the following techniques are landing pages, opt-in forms, and CTA buttons. This will help to know about your client’s interests by contacting them.
Provide sample or Demos if applicable – Begin offering customized demos or tests in view of their needs. On the off chance that you’re not yet beyond any doubt about customized offerings, and also give them a couple of options to select. Everything here should be followed so you can facilitate associate with every LEAD and address them.
Convert your audience into customer – Presently you’ve distinguished your leads who’ve encountered your service offerings and have indicated facilitate intrigue. Have a go at checking their advantage level by the degree of their engagement and criticism and take them to the CLOSURE i.e. money related exchange part. Try not to be pushy yet relying upon their advantage, begin offering them buy alternatives. This can be in a type of customized messages or presentation pages or banner advertisements or can likewise be depicted as a feedback form.
The principle point is to acquaint your answer with the potential buyers and steadily entire the business cycle. At this stage, the customers think about their issue and solution of their issues. They will now assess alternatives – you’ve to ensure that filtered your gathering of customers base and your answer would satisfy their requirements. It’s about mapping the solution for the issue.
ENGAGE – Retain, Engage, Monitor & Delight
Engage & Track – Once you had done a successful business with your lead, now they became your potential customers. Then your main goal is to turn them into your happiest as well as satisfied clients.
Tracking their activities and communicate with them using the platforms which are familiar to them. Listen to their needs and help them to build the strong customer relationship. Use free trial option and make them feel great and let them provide feedback about that. This will help to attract your potential audiences.
Convert them to PROMOTERS – Converting your happiest clients into your promoters is not an easy task to achieve within the sequencing amount of time. When you launch new products, let them know and collect valuable feedback from them. Once they become your promoters, you may get more business opportunities from them.